Read more information below and submit your contest entry by May 05, 2025.
Fire Recovery Merch Design Art Contest Information
The Altadena Farmers’ Market - a 501(c)(3) nonprofit - started in Loma Alta Park in 2012 and has been serving the community ever since. The goal has always been to create access to healthy food and support local small farms. The market and many of our staff and volunteers were directly affected by the recent fires, most of us lost our homes, and the market’s location and equipment were destroyed. But we haven’t abandoned our mission and continue to move forward one day at the time. In response to the Eaton Fire, the Altadena Farmers’ Market is Our market has been coordinating weekly free produce distribution events with funding from private donations and the World Central Kitchen. During this difficult time we managed to support several local farms and provide free food to the community. Art is a huge part of our market and we hope now to inspire and give back to some of our artists, who always made Altadena even more special.
The Altadena Farmers’ Market is launching a merchandise design art contest, to showcase local artists who were directly affected by the 01/07/2025 Eaton Fire. Altadena has been home of hundreds of artists who now lost most if not all their artwork, art making equipment and supplies, and their place of work, including whole art studios. We are soliciting artists who have been directly impacted by the Eaton Fire to submit original artwork inspired by the concepts of community resilience and recovery. 10 pieces will be selected by the Altadena Farmers’ Market Art Contest Review Committee with a final vote by the public. Winning entries will receive a prize and the art work will be used to create merchandise to raise funds to continue market operations and food distributions for the Altadena community.
To support the art contest, we have created two GoFundMe’s:
1. Prize funds for artists: https://gofund.me/a7e32ced - $10,000 goal, all funds will go to the three winners and two runners up of the art contest, all artists directly impacted by the Eaton Fires.
2. Event and merch expenses fund: https://gofund.me/d9f1fadb - $10,000 goal to cover materials and printing costs for merchandise featuring the original artwork of winning artists.
Official Rules
The entry period for the Altadena Farmers’ Market Fire Recovery Art Contest is 04/05 to 05/05, 2025. Selected art work will be printed on merchandise to raise funds for the Altadena Farmers’ Market to continue free food distributions and reestablish the farmers’ market in Altadena.
1. Art work submitted must reflect one or a combination of the following themes: Altadena in general (what makes Altadena such an amazing place, hiking, art culture, community etc), the effect of the wildfires on Altadena and where we go from here (rebuild, resilience, rebirth, perseverance), Altadena Farmers Market (farmers’ market, fruits, veggies, farmers market products in general, farming, sustainable farming etc).
2. Every entry should have two designs, one that can be used on large scale items (totes, sweatshirts, shirts, posters) and one that can translate to smaller items ( buttons, nugs, hats, stickers). Designs should be unique, non offensive and showcase the artist’s creative style.
3. Your entry must be accompanied by a completed official Entry form. People can submit multiple entries under one application.
4. All submittals must be uploaded through our website www.altadenafarmersmarket.com in a jpg or pdf file format by or before 05/05/2025.
How To Enter
1. Eligibility: Artists from Altadena/Pasadena who were directly affected by the Eaton Fire
2. Upload a scan or photograph of the original artwork through our website www.altadenafarmersmarket.com by 05/05/2025
3. Submissions must include a pdf or jpg format version of the art work.
4. All entries must be accompanied by a completed entry form.
5. Multiple entries per application are accepted.
Winner Selection
1. Submitted entries will be reviewed by the Altadena Farmers’ Market Art Contest Review Committee made up of staff, volunteers, and board members and other Altadena community members selected by the Altadena Farmers’ Market Board of Directors. The Review Committee will select 10 finalists.
2. Entries approved by the Altadena Farmers’ Market Art Contest Review Committee will be posted on the Altadena Farmers’ Market’s social media, website, newsletter and other online spaces for public voting.
3. Both the review committee and the public review will review for how the submissions supports the contest’s themes, quality of the artistic concept, and creativity.
4. One first place, one second place, one third place and up to two honorable mentions will be selected.
5. Entrants agree that all decisions relating to any and all issues concerning this contest are final and binding.
Winner Notification
On or about 05/15/2025, Altadena Farmers’ Market will attempt to notify winners by contacting them or their parents at numbers and emails given in their entry forms. If a winner does not respond within 72 hours of being contacted or does not fulfill the eligibility requirements, that potential winner may be disqualified. Sponsors may select a new potential winner by following the same criteria set forth above.
Prizes
Prizes will be given to the three winners and two runners up for the winners in each age group are as follows:
1st place: $500 or 50% of the Go Fund Me proceeds (whichever is greater) + 10% of the sales profit for the first 6 months
2nd place: $400 or 30% of the Go Fund Me proceeds (whichever is greater)
3rd place: $300 or 20% of the Go Fund Me proceeds (whichever is greater)
Honorable Mention: $50 each
Conditions of Entry
1. Each entrant represents and warrants that they have the right to submit the original artwork in the competition, no laws were broken in the creation of their artwork, and artwork is their own original creation, has not been copied in whole from any other work, has not been previously published, and does not violate another person’s rights and copyrights.
2. Responsibility Release – Entrants agree to release, waive and hold harmless sponsors, their Board members, their staff, volunteers and affiliates against any and all claims, loses, damages, and liability arising from injuries, damages, expenses of any kind (including without limitation attorneys’ fees) incurred as a result of the entrant’s participation in this art contest and/or their acceptance and use of prizes.
3. Publicity – By entering this art contest, entrants and their parents (if minors) allow use of entrant’s name, photograph, likeness, and any information provided on this entry form and artwork by sponsors for any purpose, including advertising, promotional, or other purposes, without additional compensation.
