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Mission…

“Our mission centers around dignity, cultural inclusion, and the circulation of local dollars to support long-term recovery and justice-driven food systems while maintaining sustainability and eco-friendly practices. Following the devastation of the Eaton Fire, AFM has expanded its mission to focus on healing, recovery, and resilience for wildfire-impacted families by building community led growing spaces that prioritize community care, economic empowerment, and environmental stewardship. AFM aims to integrate cultural expression, community connections, wellness practices, waste reduction and sustainable farming.”

OUR STORY

During the first week of January the Eaton Fire caused the destruction of thousands of structures in Altadena and surrounding areas, including homes, businesses and public spaces. Our market lost its operating space, inventory, equipment and supplies. Most of our crew lost their homes and as well as our vendors lost a considerable amount of their income. But just days after the disaster we decided to take action and start a Free Farmers’ Market to provide healthy food to those affected by the fire.

A few weeks later we got approached by World Central Kitchen and together we provided over $500,000 in free local produce to feed our community and generate income sales to many local and regional farmers.

In July 2025, we secured a permanent location in Pasadena, where we are currently running our Fire Relief Voucher Program, with the collaboration of Hollywood Food Coalition.

The Altadena Farmers’ Market is now a 501(c)(3) nonprofit organization, and are working on raising funds to finance our operations. Click on the buttons below to donate.

Making Sure Free Produce Goes To Those Eligible...

Our produce distribution events got really popular and we were having more people we had the means to serve waiting in long lines, including people who weren’t really impacted by the fires. We were trying to make it as easy as possible and not require any identification but we realized that, in the long term, it is not only essential but also fair to the community that a verification system was developed.

Meet The Free Produce Voucher Program

Community members can now register through our website. During registration they will have their eligibility verified and only if eligible they will be able to claim a voucher which can be exchanged for free produce at our distribution events. The amount of vouchers available will depend on how much funding we have available. But if we have more eligible people registered than we can serve, this will be essential and accurate data to be presented when sourcing and applying for additional funding. The other benefit of the voucher system is that only the amount of vouchers we can fulfill will be available for claiming, that way people won’t be waiting in line without knowing if there will be any produce left in the end.

Our commitment is to try everything we can to meet the demand and serve as many families and individuals as possible, ensuring that each one we serve receives a variety of farm fresh fruit and vegetables, purchased only from local and regional farms. The more people registered, more funding may be provided. The registration process is very simple and user friendly, it should take less than a couple of minutes and we can help you navigate through it if needed.”

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Altadena, CA 91001

rafa@altadenafarmersmarket.com